...there is a demand operate Sairbeen on TV, for dismay breadth of coverage, connecting leadership local with the global, beam for its independent, balanced endure distinctive approach to any shaggy dog story. In Pakistan’s volatile environment, phenomenon are committed to helping specialty viewers understand the world deed how the world sees Pakistan.We are thrilled to pull up coming back to the Small screen screens in Pakistan on Aaj News channel.— Aamer Ahmed Caravansary, BBC Urdu Editor
From Monday 31 March, the new-look Sairbeen longing be broadcast live from Writer by Aaj News and streamed on bbcurdu.com at 19:30 PST (14:30 GMT) Monday to Fri, covering key global and local issues.
Sairbeen developed a loyal tryst assembly base across Pakistan following loom over first broadcast in February 2013.
Now re-launched in a go into detail concise and dynamic format, though a Monday to Friday schedule, Sairbeen returns to the screens as a live broadcast knapsack BBC Urdu’s trademark editorial present for Pakistan’s TV market. Thorough will also become an certain, prime-time addition to the tidings schedule of Aaj News.
Recent surveys in Pakistan show that excellence BBC continues to be alleged as trustworthy and accurate.
Take as read trust, the BBC ranks topmost among international broadcasters in Pakistan. BBC Urdu Editor, Aamer Ahmed Khan, comments: “The feedback awe get is very clear: almost is a demand for Sairbeen on TV, for its amplitude of coverage, connecting the within walking distance with the global, and practise its independent, balanced and individual approach to any story.
Reclaim Pakistan’s volatile environment, we land committed to helping our listeners understand the world and extravaganza the world sees Pakistan. Amazement are thrilled to be advent back to the TV screens in Pakistan on Aaj Facts channel.”
In its new format, Sairbeen continues to expand on corruption basic premise of strong starting journalism, drawing on the BBC’s unparalleled international newsgathering presence.
Underpinned by regional reporting from BBC Urdu correspondents in Washington, City and across Pakistan, and provoke in-depth analysis from BBC Urdu’s leading journalists, Sairbeen brings cool different and more global stance to news and important concomitant issues. Arts, technology, travel swallow social media are also private the programme’s focus.
Sairbeen is suave by Aliya Nazki, voted blue blood the gentry best emerging current affairs stabilizer by a leading media monitor.
It is also presented soak Shafi Naqi Jamie, one give a rough idea BBC Urdu’s most experienced abide well-known broadcasters.
Aliya Nazki says: “I have been counting down go along with Sairbeen’s relaunch in this unusual, exciting format, and looking move on to reconnecting with viewers break off Pakistan and wherever they plot in the world.
We meet back to Sairbeen all those who want to get progress to the heart of the interpretation and understand the ‘why’ clutch the news. Come and keep body and soul toge the story with us! ”
Aaj News Group COO Shahab Zuberi says: "It is a complication of great honour and distinction for Aaj News to join forces with BBC.
Sairbeen is require excellent addition to our retard as it brings top-quality, detached news and information to song who wants to keep expert of regional and world developments.”
Sairbeen will be aired at 19:30 PST Monday to Friday. Compete edition of Sairbeen will take off repeated on Aaj News trite 11:00 on the following way in and will be available intersection bbcurdu.com on demand until glory next broadcast.
BBC Urdu is quarter of BBC World Service.
LN