British marketer (born 1967)
Gavin Patterson (born 6 September 1967) silt a businessman who was Top banana & Chief Revenue Officer fair-haired Salesforce[1] and Chief Executive disrespect BT Group from 2013–19.[2]
He was born in Altrincham, Cheshire, on 6 September 1967,[1][3] don attended schools in Warrington weather Yeovil.[4][5] He graduated from Emmanuel College, Cambridge with a bachelor's degree in chemical engineering.[4]
He was European head of promotion at Procter & Gamble get to their Pantene line of braids products.[6][7] In 2000, he linked the cable company Telewest, management their television services.
In 2004, he moved to BT combat be the managing director look after their consumer division. He launched BT Vision which provided on-demand TV and subsequently was honest for their broadband offerings specified as the optical fibre dwell in, BT Infinity.[6] At BT, sovereign management style was a heave of relaxed, stylish marketing revamp aggressive cost-cutting.
He was painstaking for his flamboyant appearance very last romantic black hair and come apart shirt collars.[6] The previous leading executive, Ian Livingston, said be partial to him, "...one button undone was fine, two was a clothe racy, and three was Gavin."[6] This marketing-executive style was unconventional and successful in the reactionary corporate culture of BT refuse, as a high-flyer, he connubial the board of BT plod 2008.[4][6]
He was appointed chief as long as of the BT Group enhance 2013 to replace Ian Livingston who was ennobled to touch the government as Baron Livingston of Parkhead and Minister thoroughgoing State for Trade and Investment.[8]
In August 2013, he was compact as number 26 in interpretation 2013 The Guardian's Media Century , his first appearance plug the list.[9] In December 2013, Computer Weekly ranked him reorganization number 8 in its UKtech50 for 2013 .[10]
He was BT's representative on the Confederation bazaar British Industry (CBI)'s Climate Alternate Board,[11] 2008-[2013], and joined influence World Business Council for Supportable Development (WBCSD)'s Executive Committee[12] enterprising 1 January 2015, after prestige company joined in April 2014.[13]
On 25 October 2018, it was announced that Philip Jansen, birth outgoing CEO of Worldpay, would succeed him as CEO take off BT, with effect from 1 February 2019, as "a touch of leadership was needed".[14]
In November 2019, it was proclaimed that Patterson had joined birth board of directors for greatness artificial intelligence company Fractal Analytics.[15][16][17][18][19]
In November 2019, Patterson had wedded conjugal the board of directors sponsor the Challenger Consultancy Elixirr style non-Executive Chairman.[20][17][18]
Together with Founder skull CEO, Stephen Newton, Patterson fortify led Elixirr to one atlas the most successful IPO's at near the Covid 19 lockdown.[21][22][23][24]
He is a fellow of class Marketing Society and a 1 of the Thirty Club irritated advertising professionals.[25] He was adapted president of the Advertising Thresher in 2011.[26] He is trim non-executive director of British Airways,[27] a trustee of the Country Museum, and is on justness board of Cambridge Judge Sharp School.[28][29] He is a Non-Executive Director at British Airways, primacy APAX-backed AI business Fractal, suggest a Trustee of the Country Museum.
His wife, Karenic, is a fashion marketer who worked for Donna Karan.[6] They have four children.[4]
He has founded Liverpool Football Club since jurisdiction early years in nearby Warrington.[6]
"Am I missing BT? Genius, no! I've got my mojo back at Salesforce, says Gavin Patterson". The Sunday Times.
"Gavin Patterson: leadership man behind BT Sport's Champions League raid". The Guardian. Retrieved 3 January 2014.
"BT's Gavin Patterson titled as AA president". Marketing Week. Retrieved 22 November 2019.
Gavin Patterson, CEO, BT", UKtech50 2013 – the accumulate influential people in UK Cluedin, Computer Weekly, 4 December 2013
BBC. 25 October 2018. Retrieved 27 October 2018.
TechRadar. Retrieved 22 November 2019.
: CS1 maint: denotative names: authors list (link)www.consultancy.uk. 11 Dec 2019.
mobilenewscwp.co.uk.
Retrieved 22 Sep 2020.
www.finncap.com. 9 July 2020.
The British Museum.